Working Papers
AI and Chatbot
- Lingli Wang, Yumei He, Ni Huang, De Liu, Xunhua Guo, Yan Sun, Guoqing Chen. The Role of AI Assistants in Livestream Selling: Evidence from A Randomized Field Experiment.
Guo, Yiting; Liu, De; Xu, Sean Xin; Yin, Ximing. Is This Bot A Her? Field Evidence Of Ai Chatbot Gender Effect In Debt Collection.
Pei Xu, Yiting Guo, De Liu. Does Augmented Reality Aid Product Sales? Evidence from a Natural Experiment.
Gamification and Digital Engagement
Bragging on Digital Platforms to Enhance Player Engagement: Insights from a Mobile Game (with Jingzhao An, Radhika Santhanam, Xi Zhao)
Examining Microtasking Design for Self-Improvement Apps Through a Present Bias Lens (with Yi Gao, Hong Guo, Dengpan Liu, and Xuying Zhao)
Re-engage Low Achievers: Effect of Meaningful Tangible Rewards in Gamified Online Learning (with Tao Li, Sean Xu)
Social Media Manipulation
Zihong Huang, Yi Gao, De Liu. Social Media Impersonation
User-Generated Content
Zhihong Ke, De Liu, Gediminas Adomavicius. Towards a Measure of Online Review Quality.
Zhihong Ke, Rui Huaxia, Alok Gupta, and De Liu. Rating Manipulation and Detection.
Economics of Online Platforms
He Huang, De Liu, Yu Tang, and Hongyan Xu. Competing in the Era of Supply Chain Transparency: A Tale of Information Disclosure and Supplier Switching. Working paper