Publications
Journal Publications
- Zihong Huang, De Liu. Economics of Fake Social Media Fake Accounts. Accepted at Management Science. PDF
- Zhihong Ke, De Liu, Dan Brass. Magnify Cascades of eWOM on Social Networks: The Roles of User, Product, and Relationship Characteristics (2024). Accepted at Production and Operations Management. PDF
- Yumei He, Xincheng Xu, Ni Huang, Yili Hong, De Liu. Preserving User Privacy Through Ephemeral Sharing Design: A Large-Scale Randomized Field Experiment in the Online Dating Context (2024). Accepted at Information Systems Research PDF
- Li, Tao, Sean Xu, De Liu, and Yufang Wang. Interleaved Design for E-Learning: Theory, Design, and Empirical Findings (2023). Accepted at MIS Quarterly
- Yiting Guo, Yilin Li, De Liu, Sean Xin Xu. Measuring service quality based on customer emotion: An explainable AI approach (2023). Decision Support Systems (In Press) PDF
- Jason Chan, Zihong Huang, De Liu, and Zhigang Cai. Better to Give than to Receive? Impact of the Donation Option on Reward-based Crowdfunding Campaigns (2023). Information Systems Research (In Press). PDF
- Dongyu Chen, Chengchen Huang, De Liu, Fujun Lai. The Role of Expertise in Herding Behaviors: Evidence from a Crowdfunding Market (2022). Electronic Commerce Research PDF
- Yash Babar, Shawn P. Curley, Zhihong Ke, De Liu, and Zachary J. Sheffler. The Effects of Digitally Delivered Nudges in a Corporate Wellness Program (2023). Journal of the Association for Information Systems, 24(1), 136-160 PDF
- He Huang, Zhipeng Li, De Liu, and Hongyan Xu. Auctioning IT Contracts with Renegotiable Scope (2021). Management Science . 68 (8), 5557-6354. PDF, SSRN
- Zach Sheffler, De Liu, and Shawn P Curley. Ingredients for Successful Badges: Evidence from a Field Experiment in Bike Commuting (2020). European Journal of Information Systems, 29 (6), 688-703 PDF
- Zhihong Ke, De Liu, and Daniel Brass. Do Online Friends Bring Out the Best in Us? The Effect of Friend Contributions on Online Review Provision (2020). Information Systems Research, 30 (4), 1322-1336. PDF
- Liang Chen, Pei Xu, and De Liu. The Effect of Crowd Voting on Participation in Crowdsourcing Contests (2020). Journal of Management Information Systems, 37 (2), 510-535. PDF
- De Liu, Adib Bagh. New Privacy-Preserving Ascending Auction for Assignment Problems (2020). Management Science 66 (7), 2801-3294. PDF, SSRN
- Juneyoung Park, De Liu, Mun Y. Yi, and Radhika Santhanam. GAMESIT: A Gamified System for Information Technology Training (2019). Computers & Education, 142 (December). PDF
- Zhihong Ke, De Liu, Alok Gupta, and Dan Brass. Assimilate or Differentiate? Contributors' Choice of Subjects in User-Generated Content (2019). Decision Sciences, 51 (5) 1265-1287. PDF, SSRN
- Hong Guo, Lin Hao, De Liu, Xuying Zhao. Economic Analysis of Reward Advertising (2019). Production and Operations Management, 28 (10), 2413-2430. PDF, SSRN
- Pei Xu and De Liu. Product Engagement and Identity Signaling: The Role of Likes in Social Commerce for Fashion Products (2019). Information and Management. 56(2) 143-154. PDF, SSRN.
- Gord Burtch, Yili Hong, and De Liu. On the Effects of Provision Points in Online Crowdfunding (2018). Journal of Management Information Systems 35 (1) 117-144. PDF, SSRN.
- Liu, De, Radhika Santhanam, Jane Webster (2017). Towards Meaningful Engagement: A Framework for Design and Research of Gamified Information Systems. MIS Quarterly 41(4) 1011-1034. PDF, SSRN (abstract).
- Rui, Huaxia, De Liu, Andrew B. Whinston (2017). Allocation and Pricing of Substitutable Goods: Theory and Algorithm. Production and Operations Management 26(5): 767-783. SSRN, PDF.
- Chen, Liang, Zihong Huang, De Liu (2016). Pure and Hybrid Crowds in Crowdfunding Markets. Financial Innovation 2(1) 1-19. SSRN | PDF
- Santhnam, Radhika, De Liu, Milton Shen (2016). Gamification of Technology-Mediated Training: Not All Competitions Are the Same. Information Systems Research 27(23):453-465. SSRN PDF
- Liu, De, Daniel J. Brass, Yong Lu, Dongyu Chen (2015). Friendships in Online Peer-to-Peer Lending: Pipes, Prisms, and Relational Herding. MIS Quarterly 39(3): 729-742. PDF | SSRN
- Liu, De, Siva Viswanathan. Information Asymmetry and Hybrid Advertising (2014). Journal of Marketing Research 51(5):609-624. Download| SSRN
- Li, Jun, De Liu, and Shulin Liu (2013). Optimal Keyword Auctions for Optimal User Experiences. Decision Support Systems 56(2013): 450-461. Download | SSRN
- Liu, De, Xun Li, and Radhika Santhanam (2013). Digital Games and Beyond: What Happens When Players Compete. MIS Quarterly 37(1) 111-124. Download
- Liu, Shulin, Jun Li, and De Liu (2012). Multi-attribute Procurement Auctions with Risk Averse Suppliers. Economics Letters 115(3) 408-411. Download | SSRN
- Liu, De, Gautam Ray, and Andrew B. Whinston (2010). The Interaction between Knowledge Codification and Knowledge Sharing Networks. Information Systems Research 21(4) 892-906. Download
- Liu, De, Jianqing Chen, and Andrew B. Whinston (2010). Ex-Ante Information and Design of Keyword Auctions. Information Systems Research 21 (1): 133-153. Download
- Chen, Jianqing, De Liu, and Andrew Whinston (2009). Auctioning Keywords in Online Search. Journal of Marketing 73(4), 125-141 Download
- Wu, Jiming and De Liu (2007). The Effects of Trust and Enjoyment on Intention to Play Online Games. Journal of Electronic Commerce Research 8 (2), 128-140. Download
- Liu, De, Xianjun Geng, and Andrew B. Whinston (2007). Optimal Design of Consumer Contests. Journal of Marketing, Vol. 71 (October 2007), pp140-155. Download
- Liu, De and Jianqing Chen (2006). Designing online auctions with past performance information. Decision Support Systems, 42, 1307-1320. Download
- Chen, Guoqing, Qiang Wei, De Liu, Geert Wets (2002). Simple association rules (SAR) and the SAR-based rule discovery. Computers & Industrial Engineering 43(2002) 721-733. Download